STILL using old software and backup tapes in your company? As new technologies become available, it can be hard to determine what they do and how it can benefit your business. Here is a list of technologies to help you grasp the latest on the market.

Virtualisation

This is a way of running several ”virtual” computers in one machine. It reduces the need for adding more hardware by enabling businesses to use one PC or server for multiple platforms. The benefits here lie in the ability to add more desktops or servers as required within minutes - not weeks - without needing to buy extra hardware.

Vendors like VMware make applications such as ThinApp, which enables companies to install applications on their virtual machines. 

Mobility

The advent of 3G wireless broadband has meant that much of what you used to do in an office can now be done just about anywhere. Smartphones in particular have all but replaced the need for a fixed line in the office. 3G handsets with tethering capabilities can even replace external USB modems designed to enable wireless broadband on notebooks.

While BlackBerry has done much to satisfy our addiction to mobile email, the market has really opened up for staying connected while we’re out and about.

In a similar fashion, notebooks are increasingly shipping with built-in 3G wireless for internet access on the road. Many are even subsidised by the carriers in the same way as mobile phones.

Cloud computing

There are many versions of cloud computing (internet-based computing) in the market, ranging from Software-as-a-Service (SaaS), to off-site storage backup. SaaS allows you to run software over the internet and pay for it on a monthly basis; it’s usually priced on a per-user model. Backing up data into the ”cloud” also works on similar pricing model. This can relieve business owners from having to buy expensive software up front in exchange for smaller ongoing fees.

Mozy.com offers data backup and storage over the internet. Businesses that sign up for the first time receive 2GB worth of storage free.

SaaS has accounting, business, security and customer relationship management applications.

Social networking

Sites such as Twitter, Facebook and LinkedIn could work as a marketing vehicle for your business. How?

The most important aspect of most businesses is to attract and retain customers. Keeping them updated on the latest store arrivals, sales, recruitment opportunities, products or even showing off your portfolio of art, hairdressing, photography or latest work, could be what makes a customer choose your business over your competition.

Clothing brand Levi’s recently ran a Twitter campaign to help re-launch its Australian and New Zealand website. Twitter followers engaged in a game where they had to locate the tweeter, who had to post clues and images to let followers know where they were or where they were going.

The campaign has been a great success since taking off more than two months ago, having gained 1800 followers and given away about 200 pairs of Levi jeans.

Video conferencing

It may seem like a complex piece of technology, but video conferencing is no longer just for the big corporations thanks to products like Skype and Cisco WebEx. These can help businesses save on sending employees on long, expensive and time-consuming trips just to visit customers.

Even though this is an important aspect of many businesses, some of the face-to-face time with customers can be done over the internet. Often businesses are only required to have a PC, an internet connection, a webcam and software.

To find a list of vendors to examine for Video Conferencing, view our Whitepaper, on the left-hand navigation.